Keywords:



Virtual organizations,

Human Resources,

Management,

IT

Abstract:

The new business surrounding and the rapid progress of information
and communication technology (ICT) enabled the creation of (and made a
demand for) new organizational forms that fit better to new conditions.
Because of development of ICT, workplaces are not fixed to a location,
and employees can fulfill their duties practically from anywhere. In
that sense, new organizational forms brought many new potential
benefits: cost reduction (transport, offices), time savings, attracting
young workforce that likes to have freedom of flexible working hours. At
the same time, the question how to transform randomly scattered
employees into a strong, cooperative, creative and productive structure
became a biggest problem for human resources, so in this paper we will
try, by contemporary literature and successful examples review, to
answer this question. Although “virtual organization” is not a new
concept, in Serbia it is still not recognized as a beneficial concept in
long term for organizations in unstable context, so this paper is
created with an intention to give guidelines to Serbian virtual
organizations’ managers to overcome problems with their most important
resource. The dominant theoretical nature of this paper is, at the same
time, its biggest limitation.