Product Virtuality and Firms' Performance in E-Commerce: A Transaction Cost Approach
AUTHOR(S)
PUB. DATE
April 2013
SOURCE
Journal of International Management Studies (1993-1034);Apr2013, Vol. 8 Issue 1, p68
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
In the trade of e-commerce,
consumers have to make a purchase decision under the condition that some
characteristics of the products are known to them while others are not.
Based on the transaction cost approach, this study tries to probe the
relation between the degree of product virtuality and firms' performance
in e-commerce market in the condition that consumers don't have perfect
information. Ten kinds of products are classified into three types of
goods by using the two structural dimensions- consumers' recognition of
transaction costs and the degree of virtuality. The internet consumers
that have actual purchase experience and firms are the objects to
investigate. It is found that the transaction costs that consumers spend
on e-commerce will influence firms' operational performance.
consumers have to make a purchase decision under the condition that some
characteristics of the products are known to them while others are not.
Based on the transaction cost approach, this study tries to probe the
relation between the degree of product virtuality and firms' performance
in e-commerce market in the condition that consumers don't have perfect
information. Ten kinds of products are classified into three types of
goods by using the two structural dimensions- consumers' recognition of
transaction costs and the degree of virtuality. The internet consumers
that have actual purchase experience and firms are the objects to
investigate. It is found that the transaction costs that consumers spend
on e-commerce will influence firms' operational performance.
ACCESSION #
90515413
Product Virtuality and Firms' Performance in E-Commerce: A Transaction Cost Approach - Tags: ELECTRONIC commerce TRANSACTION costs