8 | Analysis Effective Factors in New product development Using ANP Method in an Automotive Industry (Saipa industrial company) Mohsen Heidarinezhad Department of Industrial Management, Qazvin branch, Islamic Azad University (IAU), Qazvin, Iran Abstract: In this study try to analysis Effective Factors in New Product Development using ANP Method. To identify critical influential factors, the authors studied and reviewed relevant literature from numerous fields of study associated with the essential issues of new product development. Results of the ANP method shows that Technological factors, Management and Staff factors, Commercialization factors, Organizational factors and Marketing factors are the most important factors in new product development. [Mohsen Heidarinezhad. Analysis Effective Factors in New product development Using ANP Method in an Automotive Industry (Saipa industrial company). Rep Opinion 2014;6(1):38-46]. (ISSN: 1553-9873). http://www.sciencepub.net/report. 8 Keywords: New product development, Multi-criteria decision making, Analytic Network Process | 8 |
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