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A comparative study of six stage-gate approaches to product development-知来论文发表中心

September 10, 2013, 6:43 am
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2   Modified Stage-Gate Regimes in New Product Development Modified Stage-Gate Regimes in New Product DevelopmentModified Stage-Gate Regimes in New Product Development
Ettlie, John E.1; Elsenbach, Jorg M.2    2007
The purpose of this research was to explore the nature of the Stage-Gate®process in the context of innovative projects that not only vary in new product technology (i.e., radical versus incremental technology) but that also involve significant new product development technology (i.e., new virtual teaming hardware-software systems). Results indicate that firms modify their formal development regimes to improve the efficiency of this process while not significantly sacrificing product novelty...
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A comparative study of six stage-gate approaches to product development-知来论文发表中心
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