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1 Modified stage-gate: A conceptual model of virtual product development process Modified stage-gate: A conceptual model of virtual product development process |
Nader Ale Ebrahim Shamsuddin Ahmed Zahari Taha 2009 |
In today’s dynamic marketplace, manufacturing companies are under strong pressure to introduce new products for long-term survival with their competitors. Nevertheless, every company cannot cope up progressively or immediately with the market requirements due to knowledge dynamics being experienced in the competitive milieu. Increased competition and reduced product life cycles put force upon companies to develop new products faster. In response to these pressing needs, there should be some new |
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