Modified Stage-Gate: A Conceptual Model of Virtual Product Development Process

Nader Ale Ebrahim,
Shamsuddin Ahmed and
Zahari Taha


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Abstract:
In today's dynamic marketplace, manufacturing companies are under strong
pressure to introduce new products for long-term survival with their
competitors. Nevertheless, every company cannot cope up progressively or
immediately with the market requirements due to knowledge dynamics
being experienced in the competitive milieu. Increased competition and
reduced product life cycles put force upon companies to develop new
products faster. In response to these pressing needs, there should be
some new approach compatible in flexible circumstances. This paper
presents a solution based on the popular Stage-Gate system, which is
closely linked with virtual team approach. Virtual teams can provide a
platform to advance the knowledge-base in a company and thus to reduce
time-to-market. This article introduces conceptual product development
architecture under a virtual team umbrella. The paper describes all the
major aspects of new product development (NPD), NPD process and its
relationship with virtual teams, Stage-Gate system finally presents a
modified Stage-Gate system to cope up with the changing needs. It also
provides the guidelines for the successful implementation of virtual
teams in new product development.


Keywords:Modified stage-gate system; virtual product development; conceptual model (search for similar items in EconPapers)

Date: 2009

Note: View the original document on HAL open archive server: http://hal.archives-ouvertes.fr/hal-00593359/en/

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Published, African Journal of Marketing Management, 2009, 1, 9, 211-219


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Related works:
Working Paper: Modified stage-gate: A conceptual model of virtual product development process (2009)
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